Yellow Page Advertising for Lawyers – Where Have All the Calls Gone?
I get calls every week from lawyers saying they’re not getting calls anymore from yellow page advertising. They don't want to continue wasting their money, but they're afraid to stop advertising...
View ArticleShould You Buy Your Own TV Media Time or Use an Advertising Agency?
It may seem like a good idea for a lawyer to buy his or her own TV advertising media time, but is it really?The post Should You Buy Your Own TV Media Time or Use an Advertising Agency? appeared first...
View ArticleLawyers.com joins other online advertisers on TV
Years ago, people told me that the Internet would be the end of TV advertising. I told them that my fear was that demand for TV advertising time from online companies would substantially increase and...
View ArticleThe Yellow Pages are dead, aren’t they?
I’ve wanted to write another article about the Yellow Pages, but want to get a quick note out about a FREE webinar tomorrow (the webinar is over, but you can still read useful yellow page and marketing...
View ArticleMaking Online Advertising Work
If video on TV is so much better for capturing attention than online advertising, it would stand to reason that video is the best method for advertising online. With online video advertising in its...
View ArticleDid Your Law Firm Renew Your Yellow Page Ad?
When the yellow pages calls to sell you an ad, you might want to give it some thought before saying No Thanks. Bar 3 Bar-B-Q, a Montana restaurant, found themselves listed for free under the “Animal...
View ArticleIs TV Advertising Going The Way of The Yellow Pages?
Lawyers who have advertised on TV for a long time have noticed that it’s not working as well as it used to. Many lawyers have asked me why TV advertising is not what it used to be. I see some...
View ArticleCan You Afford to Drop the Yellow Pages?
Kirkpatrick Creative, an advertising agency representing law firms, says probably not. Not surprisingly, it seems that print yellow page phone books still work. Usually, when a new form of media...
View ArticleRecognizing the Value of Billboards, Lawyer Runs into a Roadblock
A lawyer who recognized the value of billboards ran into a roadblock when he purchased five buildings for the purpose of advertising his law firm on billboards. In an effort to reduce the number of...
View ArticleDesigning a Billboard to Go Viral
This billboard was cleverly designed to go viral but is also well designed with a simple message and not much text on the Billboard so it’s easily read and understood while driving by in three seconds....
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